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Business Category: Retail
Stylish women’s clothing aimed for the mature woman. Fella Hamilton strives for quality and outstanding customer service, while continuing to support the local manufacturing industry which provides the majority of our Australian made garments.
The brand was created in 1969 by the inspirational Fella Hamilton whose journey in the fashion industry began in a sauna of all places, where she noticed a very elegant woman wearing a fabulous terry towelling turban. Fella was disappointed that this turban, from London, was unavailable in Australia. Inspired by this chance encounter, Fella used her creativity and entrepreneurship to create a turban of her own, which kick-started the terry towelling trend of the 1970's. This was the catalyst that began her journey as one of Australia's iconic Fashion Brands that has stood the test of time.
Starting as a wholesale business, supplying garments to the leading department stores of the day. Fella wanted to give her growing number of loyal customers a more personal shopping experience. She decided to open her first retail store in the Melbourne suburb of Hawthorn in 1987, which is still open today. Fella Hamilton continues to manufacture in Australia and now has 31 stores nationwide, a mail order department and online store.
Fella, who is now officially retired, is as passionate and dynamic as ever, and keeps up-to-date on the business.