Crystal Petzer – Executive Secretary

As the owner of The Alternative Board Pittwater, I help you reach peaks and profits you never considered possible, through
a critical and constructive analysis of your entire business plan, with you as its principal – the person with the vision and
aspirations to realise your enterprises’ full potential.
My enduring enthusiasm for pursuing every opportunity that life presents commenced after emigrating to Australia and
becoming one of Caltex’s first female franchisees. As a result of my success as a franchisee, I appointed into the Caltex head
office as National Category Manager, completed my MBA part time and raised two sons.
As my sons grew older I returned to business ownership, this time as a franchisee for Hire A Hubby, owning two territories on
the Northern Beaches of Sydney, winning Franchise and Enterprise of the Year awards five times. Building on this success
I went on to start my first non-franchise business Office Shed, an integrated business administration and bookkeeping
company providing outsourced local back-office support services to franchisees and other small entrepreneurial businesses.
After more than three successful years building and supporting a substantial regional customer base, I successfully sold the
business so I could pursue my passion – helping business owners to success as the owner of The Alternative Board Pittwater.
As a certified coach, I draw upon my personal experiences; I too have had those “what-the-hell-am-I-doing moments”; and
the business acumen I have gained during my career to build trust with my members so I can provide them confidence
that I care for them on a level that is a foundation for challenging conversations, exploration of goals and benefits for
personal satisfaction in life. What my members experience is a better way to analyse, consider and then act on challenges or
opportunities they face. Together, we review and refine your core business and marketing fundamentals, apply them to every
practical alternative to determine how you can reliably come out on top.
Supported by the global TAB team, utilising world-class tools proven globally over the last three decades and the peer board
process, joining TAB might be the most valuable investment you make for yourself and your business. Let us help you realise
your potential, build a stronger understanding of your business, open your mind to innovation and show you areas of growth
that you’ve never previously considered. Let us help you achieve your personal goals and life aspirations while your business